Services that We Offer
Search Engine Optimisation
Our team can help improve your website’s SEO with keyword research, on-page optimization, off-page optimization and more. We’ll work to increase your website’s visibility in search engine results pages, drive more traffic to your site and ultimately boost conversions.
- Keyword research for optimisation
- Content optimization for on-page
- Develop backlink strategy
- Analyze website performance regularly
- Outrank competitors in SERPs
- Stay updated on algorithms.
Social Media Marketing
We can help you create and execute a social media marketing strategy that is tailored to your business objectives. Our team will develop content, manage social media accounts and run campaigns that engage with your target audience and generate buzz around your brand.
- Identify target audience
- Develop content strategy
- Create engaging content
- Post regularly and consistently
- Use hashtags and keywords
- Respond to comments and messages
- Monitor analytics and adjust strategy.
Web Design & Development
Our team provides customized website design and development services that are optimized for SEO, user experience (UX) and conversions. We use responsive design principles to ensure sites look great on any device.
- Understand client requirements.
- Analyze client’s industry/competition.
- Develop detailed website plan.
- Create wireframes and mockups.
- Design visually appealing graphics.
- Develop responsive website.
- Build using front-end tools/CMS platforms.
- Incorporate on-page SEO elements.
- Integrate third-party plugins/applications.
- Test thoroughly for functionality.
- Launch website with post-launch support.
PPC Advertising
Pay-per-click (PPC) advertising is an effective way to drive traffic to your website quickly. Our team manages campaigns across various platforms such as Google Ads and Facebook Ads, targeting audiences based on specific criteria like demographics, interests and behaviors.
- Understand business and goals.
- Research keywords and competition.
- Develop campaign strategy and structure.
- Create ad copy and creatives.
- Set up targeting options.
- Optimize bids for ad placement.
- Monitor campaign performance regularly.
- Analyze and report data insights.
- Refine campaigns for better results.
AI & Automation
We provide services that leverage artificial intelligence (AI), chatbots and automation for a range of purposes such as customer service, lead generation and engagement. These tools can help automate repetitive tasks, improve response times and enhance the customer experience.
- Understand business needs.
- Identify automation opportunities.
- Develop AI/Chatbot strategy.
- Design conversation flows.
- Build and test prototypes.
- Integrate with platforms/apps/tools.
- Train AI models for accuracy.
- Monitor and optimize performance.
Content Marketing
We offer a variety of content marketing services including blog writing, email marketing campaigns, video production and more. We’ll help you create compelling content that resonates with your target audience while also meeting your business goals.
- Understand target audience.
- Research industry trends/topics.
- Develop content strategy and plan.
- Create high-quality content.
- Optimize content for SEO.
- Publish and promote content.
- Monitor engagement metrics regularly.
- Analyze data insights for optimization.
Web Security & Auditing
Web security is crucial in today’s landscape where cyber threats loom large. Our team can conduct a thorough audit of your website’s security protocols to identify vulnerabilities – then implement solutions to keep you safeguarded against potential breaches.
- Identify potential security threats.
- Conduct vulnerability assessment tests.
- Analyze and report vulnerabilities.
- Develop action plan for remediation.
- Implement security measures.
- Monitor website regularly for threats.
- Maintain up-to-date security protocols.
Market Research & Branding
One of the most important aspects of your business is its branding. We provide services that help establish and strengthen your brand identity, from logo design to messaging strategy.
- Understand target audience.
- Research industry and competition.
- Develop brand strategy and identity.
- Create brand messaging and tagline.
- Design visual brand elements.
- Implement brand across platforms.
- Monitor brand reputation regularly..
Online Reputation Management
Online reputation management (ORM) is key to maintaining a positive online presence. We monitor online reviews, social media mentions and other content to ensure your business’s reputation remains positive while also addressing negative feedback when necessary.
- Monitor brand reputation regularly.
- Identify negative reviews/comments.
- Develop action plan for response.
- Respond professionally to negative comments.
- Promote positive reviews/comments.
- Optimize online presence for SEO.
- Provide regular reputation reports.
“Working with Digitally Upstream has been an absolute pleasure. Their team is professional, knowledgeable and always goes above and beyond to deliver results. Thanks to their digital marketing expertise, our business has seen a significant increase in website traffic and overall online engagement. ”
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